Social Media 101: Online Networking for Dummies

By Monica on January 29, 2010

Hey everyone! My name is Monica Karkhanis and I am currently a sophomore communication major with a focus in public relations at the University of Maryland, College Park. This is my first semester as an intern for Think Talk and I am really excited to blog about social media and how it can help your career. Find me on Twitter and be sure to continue following ThinkTalk!

If you are anything like me, it is very likely that you are checking your Facebook more than a few times in a 30 minute span and your Twitter, Linked In and email accounts are all connected to your cell phone, which also has a direct link to your hip.

I'm a new intern here at Think Talk and for my first blog I figured I would write about my obsession with social media and how this obsession has become widely accepted and used by students, professors and career professionals alike. Okay, maybe I have been taking it a little too far ever since I downloaded the new Facebook app to my phone, but these days it has become nearly impossible for a company or business to survive without implementing and encouraging the use of social media. Before college, accessing Facebook during class was an absolute taboo. In fact, my high school in Maryland blocked all social networking sites from every campus computer. Today, however, many of my college classes at the University of Maryland actually praise and even require the use of social media and networking sites.

I believe adding social networking know-how and tech-savvy skills to my resume keeps me ahead of the game. Several of my college professors in the communication and public relations field hold a series of lectures based solely on social media. My professors encourage learning about different methods and platforms of communication to effectively send a message across while still being able to keep up with today's fast-paced and growing world.

In an article I just read from the University of New Hampshire (ThinkTalk school!), a student writer interviewed a professor teaching a new course covering all aspects of social media. Professor Chuck Martin of UNH is not only an accomplished author of eight different business books, but he is also the third most followed marketing professor on all of Twitter. In my eyes, that means he has made it big and he probably has a few words of wisdom to give to students in the field of marketing and communication.

"Social media is really, really big in business right now," said Martin. "Even if the business doesn't want to do anything in social media they have to because their clients and customers are connecting in these ways.

Because social media is impacting all aspects of business and all kinds of business, said Martin, anybody in marketing needs to understand social media.

They don't need to like it, but understand it," said Martin.

So businesses have no choice but to keep up with social media to connect with clients, even if they cringe at the thought of managing a profile or Twitter account to tweet their daily activities. While it sounds silly, I agree with Martin in that using social media to promote and establish a brand for yourself or your business can go a long way. Take Google, for example; even though they are one of the largest companies right now in the world of business and do not need much more promotion, they know all too well not to neglect the importance of social media. With over thirty separate Twitter accounts based on region, cultures, types of technology and other areas, Google manages to continue to stay on top -- connecting the company to the world and beyond.

If even Google has to do it, then I figure I should, too. Stay tuned for my next post as I start exploring how social media can help me (and you) find a job.